PRIVACY NOTICE

Sylvest Style Ltd Fashion Styling Services

1. INTRODUCTION

1.1 Who We Are
SYLVEST STYLE ("we," "us," "our," or the "Business") is a fashion styling and personal shopping service provider based and registered in London.

We are committed to protecting your privacy and ensuring you have a positive experience with us. This Privacy Notice explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018, and other relevant UK data protection laws.

1.2 Scope
This Privacy Notice applies to:

  • Your use of our website

  • Booking and use of our services

  • Communication with us via email, phone, or other channels

  • Your interaction with us as a client

1.3 Data Controller
Sylvest Style is the Data Controller responsible for your personal data. We decide how and why your personal data is processed.

2. WHAT PERSONAL DATA WE COLLECT

2.1 Data You Provide to Us
When you book services or communicate with us, you may provide:

Identity & Contact Information:

  • Full name

  • Email address

  • Phone number

  • Postal address

  • Date of birth (if relevant)

Service-Related Information:

  • Lifestyle details (profession, daily activities, dress code)

  • Style preferences, inspirations, and goals

  • Budget and spending preferences

  • Wardrobe inventory information

  • Photos of you or your existing wardrobe

  • Body measurements, fit preferences, and comfort needs

  • Personal concerns or insecurities

  • Any other information you share during consultations

Payment & Transaction Data:

  • Payment method details (we do not store full card details; secure third-party providers handle payment processing)

  • Invoice and transaction history

  • Billing address

Communication Records:

  • Emails, messages, and calls

  • Appointment notes and consultation summaries

2.2 Data Collected Automatically

Website Data:

  • IP address

  • Browser type and version

  • Pages visited and time spent.

  • Referring website

  • Device information (screen resolution, operating system)

  • Cookies and similar tracking technologies

Service Delivery Data:

  • Date, time, and duration of consultations

  • Location (if in-person services)

  • Virtual meeting platform usage (if applicable)

2.3 Data from Third Parties
We may receive data about you from:

  • Payment processors (for transaction verification)

  • Email marketing platforms (if you subscribe to our newsletter)

  • Website analytics tools

  • Referral sources (if someone refers you to us)

3. LAWFUL BASIS FOR PROCESSING YOUR DATA

Under GDPR, we only process personal data when we have a lawful basis to do so. Here are our lawful bases:

3.1 Consent
We use consent for:

  • Marketing emails and newsletter subscriptions

  • Photography and testimonial use

  • Optional feedback and surveys

You can withdraw consent at any time by unsubscribing or contacting us.

3.2 Contractual Necessity
We process data because it is necessary to:

  • Provide the styling services you've booked.

  • Manage your appointment and booking.

  • Communicate about your service.

  • Process payment

  • Deliver consultation materials (styling guides, shopping lists, etc.)

3.3 Legal Obligation
We process data because:

  • UK tax law requires us to maintain accurate and up-to-date records.

  • We must comply with UK consumer protection laws.

  • We must keep records for business accounting purposes.

3.4 Legitimate Interests
We process data for:

  • Service improvement and quality assurance

  • Fraud prevention and security

  • Business operations and administration

  • Anonymised analytics and market research

  • Defending our legal rights

4. HOW WE USE YOUR PERSONAL DATA

4.1 Service Delivery
We use your data to:

  • Provide the styling services you've booked.

  • Create personalised styling guides and recommendations.

  • Schedule and manage your appointments

  • Send appointment reminders

  • Deliver consultation materials

  • Communicate about your service.

  • Process your payment

4.2 Communication
We use your data to:

  • Respond to your enquiries.

  • Send booking confirmations and receipts.

  • Provide customer support

  • Send appointment reminders (unless you opt out)

4.3 Marketing & Newsletter (only with your consent)
We may send you:

  • Styling tips and trend updates

  • New service announcements

  • Special offers or promotions

  • Newsletter content

You can unsubscribe from marketing emails at any time by using the link in the email or by contacting us directly.

4.4 Business Improvement
We use data to:

  • Improve our services

  • Understand client needs and preferences.

  • Develop new service offerings.

  • Conduct feedback surveys

  • Review service quality and outcomes

4.5 Testimonials & Case Studies (only with your consent)
With your explicit permission, we may:

  • Feature your name, photo, and testimonial on our website.

  • Share your before/after transformation story.

  • Use your feedback in marketing materials.

Permission is separate from your service agreement, and you can withdraw it at any time.

4.6 Analytics & Research
We use anonymised data to:

  • Understand how clients use our website.

  • Improve website functionality

  • Analyse trends in service requests

  • Conduct internal research

This data is anonymised and cannot be used to identify you.

4.7 Legal & Administrative
We may use your data to:

  • Comply with legal obligations.

  • Respond to legal requests.

  • Defend against claims

  • Maintain business records

  • Fraud prevention

5. WHO WE SHARE YOUR DATA WITH

5.1 We Do NOT Sell Your Data
We do not sell or rent your personal data to third parties for marketing purposes.

5.2 Third Parties We Share Data With

Essential Service Providers:

  • Payment Processors (e.g., Stripe, Square, PayPal) – to process payments

  • Email Service Providers (e.g., Mailchimp, ConvertKit) – for marketing communications and newsletter delivery

  • Website Hosting & Security (e.g., WordPress, SSL providers) – to keep our website secure and operational

  • Booking Systems (e.g., Calendly, Acuity Scheduling) – to manage appointments

Optional Third Parties (with your consent)

  • Photography & Portfolio Platforms – if you consent to testimonial/before-and-after sharing

  • Referral Partners – if you are referred to us or refer others.

Legal Compliance:
We may share data when required by law or a court order (e.g., with tax authorities or law enforcement).

5.3 Data Processors
Processors who handle data on our behalf are contractually bound to:

  • Use data only for the purposes we specify

  • Maintain appropriate security measures.

  • Do not disclose data to third parties without authorisation.

5.4 International Transfers
Most of our data processors are based in the UK or the EU. If data is transferred outside the UK/EU, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

6. HOW WE STORE & PROTECT YOUR DATA

6.1 Data Storage
Your personal data is stored:

  • On our secure business systems

  • On our website hosting provider's servers

  • In the email and booking system databases

  • In password-protected files and folders

6.2 Data Security Measures
We protect your data using:

  • Encrypted connections (SSL/TLS) for website and email

  • Password protection for accounts and files

  • Firewalls and antivirus software

  • Limited access to data (only authorised staff)

  • Regular security updates and patches

  • Secure backup systems

6.3 Data Retention
We retain your personal data for:

Data Type Retention Period Reason Booking & service records 3-6 years after service Tax, legal, audit purposes Payment information 6 years Tax and accounting records Testimonials & photos Until withdrawal of consent Portfolio and marketing use Marketing emails Until unsubscribed Newsletter service Website analytics 26 months Analytics service default Service notes & guides1-2 years Client reference & improvement

6.4 Data Deletion
After the retention period, we will:

  • Securely delete data

  • Anonymise data for research purposes

  • Permanently destroy physical records.

6.5 Data Breach Protocol
In the unlikely event of a data breach, we will:

  • Investigate immediately

  • Notify affected individuals within 72 hours (if required by law)

  • Notify the Information Commissioner's Office (ICO) if necessary.

  • Take corrective action to prevent future breaches.

7. YOUR DATA PROTECTION RIGHTS

Under UK GDPR, you have the following rights regarding your personal data:

7.1 Right of Access (Subject Access Request)
You have the right to request a copy of the personal data we hold about you. To exercise this right:

  • Submit a written request to dpa@sylveststyle.com

  • Include your name and any identifying information.

  • We will respond within 30 days with a copy of your data.

7.2 Right of Rectification
If your personal data is inaccurate or incomplete, please feel free to ask that we correct it. Please get in touch with us with the information that needs updating.

7.3 Right of Erasure ("Right to be Forgotten")
You can request deletion of your personal data in certain circumstances, such as:

  • Data is no longer necessary for the original purpose.

  • You withdraw your consent.

  • You object to processing, and we have no legal basis to continue.

We may retain data if required by law or if we have a legitimate reason to keep it.

7.4 Right to Restrict Processing
Please feel free to ask that we restrict how we process your data in certain circumstances. Your data will be stored but not actively processed.

7.5 Right to Data Portability
You can request your personal data in a structured, machine-readable format (e.g., CSV, JSON) so you can transfer it to another service provider.

7.6 Right to Object
You can object to us processing your data for specific purposes, including:

  • Marketing communications

  • Profiling or automated decision-making

  • Processing based on legitimate interests.

7.7 Rights Related to Automated Decision-Making
We do not use fully automated decision-making or profiling that significantly affects you.

7.8 Right to Withdraw Consent
If you've consented to specific processing (e.g., marketing emails, testimonials), you can withdraw that consent at any time.

8. COOKIES & TRACKING TECHNOLOGIES

8.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us understand how you use our website and improve your experience.

8.2 Types of Cookies We Use

Essential Cookies:

  • Remember your login information.

  • Maintain your session

  • Secure your transactions

  • Cannot be disabled without affecting website functionality

Analytical Cookies:

  • Track how you navigate our website.

  • Understand which pages are popular.

  • Help us improve website design.

  • Used by Google Analytics, similar services

Functional Cookies:

  • Remember your preferences

  • Improve user experience

  • Provide better service recommendations.

Marketing Cookies:

  • Track your activity across websites.

  • Used for targeted advertising

  • Only placed with your consent

8.3 Cookie Consent
When you first visit our website, you will see a cookie consent banner. You can:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise your cookie preferences.

8.4 Managing Cookies
You can manage cookies through your browser settings:

  • Delete cookies at any time.

  • Prevent websites from placing new cookies.

  • Block specific types of cookies.

Please note that disabling cookies may affect website functionality.

8.5 Third-Party Cookies
Third parties may place cookies on our website, including:

  • Google Analytics (website analytics)

  • Social media platforms (if we embed content)

  • Email marketing services

These third parties have their own privacy policies.

9. MARKETING & COMMUNICATIONS

9.1 Email Marketing
With your consent, we may send you:

  • Styling tips and fashion advice

  • New service announcements

  • Exclusive offers or promotions

  • Seasonal updates

  • Newsletter content

9.2 Unsubscribing
You can unsubscribe from marketing emails at any time by:

  • Clicking the "unsubscribe" link in any email

  • Contacting us at marketing@sylveststyle.com

  • Updating your preferences through our website

Unsubscribing will stop marketing emails, but we may still send transactional emails (appointment reminders, booking confirmations, etc.).

9.3 SMS & Phone Marketing
We will NOT contact you via SMS or phone for marketing purposes without explicit consent. If you've provided us with a phone number for appointment reminders, we can use it to contact you about your bookings only.

9.4 Social Media
We may follow you or interact with you on social media, but we will not market to you without your permission.

10. CHILDREN'S DATA

10.1 Age Restrictions
Our services are intended for adults (18+). We do not knowingly collect personal data from individuals under the age of 18.

10.2 Parental Consent
If a parent/guardian books services on behalf of a young person (under 18), we require explicit parental consent. Please contact us to discuss appropriate arrangements.

10.3 Data Involving Minors
If you provide data about a minor (e.g., for family styling), we will:

  • Store it separately and securely.

  • Use it only for the agreed purpose.

  • Not use it for marketing without parental consent.

  • Delete it promptly when no longer needed.

11. THIRD-PARTY LINKS & WEBSITES

11.1 External Links
Our website may contain links to third-party websites (retailers, social media, etc.). We are not responsible for their privacy practices. Please review their privacy policies before sharing data with them.

11.2 Social Media
If we have social media profiles, please review their privacy policies. Engagement with our posts may involve data collection by the social platform.

12. CHANGES TO THIS PRIVACY NOTICE

12.1 Right to Update
We reserve the right to update this Privacy Notice to reflect changes in our practices or legal requirements.

12.2 Notification
We will notify you of significant changes via email or by posting a notice on our website. Continued use of our services after changes are posted constitutes acceptance.

12.3 Effective Date
The effective date of this Privacy Notice is stated at the bottom. Updates are dated accordingly.

13. YOUR RIGHTS & CONTACT US

13.1 Exercising Your Rights
To exercise any of your data protection rights, contact:

SYLVEST STYLE LTD
Email: dpa@sylveststyle.com
Phone: +44 207183 2132
Address: 3rd Floor 86, 90 Paul St, London EC2A 4NE

13.2 Response Time
We will respond to your request within 30 days (or up to 3 months for complex requests).

14. COMPLAINTS & REGULATORY CONTACT

14.1 Complaints
If you believe we have not handled your personal data appropriately, you can:

  1. Contact us to resolve the issue.

  2. File a complaint with the Information Commissioner's Office (ICO)

14.2 Information Commissioner's Office (ICO)
You have the right to complain to the ICO:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
UK
Phone: 0303 123 1113
Email: casework@ico.org.uk
Website: www.ico.org.uk

15. GLOSSARY

Term Definition Personal Data: Any information that can identify a living individual (name, email, phone, etc.) Processing Any action performed on personal data (collecting, storing, using, sharing, deleting) Data Controller The entity (us) that decides why and how personal data is processed Data Processor A third party that processes data on behalf of the controller Lawful Basis The legal reason that allows us to process personal data Consent Your explicit permission for us to process your data in a specific way Legitimate Interests Our business need to process data, balanced against your privacy rights GDPR General Data Protection Regulation (UK data protection law)Data Subject You – the person whose data is being processed.

16. CONTACT US

For any questions about this Privacy Notice or your personal data, contact:

SYLVEST STYLE

Email: dpa@sylveststyle.com
Phone: +44 207183 2132
Address: 3rd Floor 86, 90 Paul St, London EC2A 4NE
Website: https://www.sylveststyle.com

We aim to respond to all data protection enquiries within three business days.

Last Updated: 01/01/2026

Effective Date: 01/01/2026

These terms apply to all data collected from January 1, 2026, onwards.